ALMOST HALF of all print books sold each year are purchased at Amazon. Two-thirds of all ebooks sold are purchased at Amazon, then read on Kindles, Nooks, iPads, and other tablets. That’s 300 million print books and 587 million ebooks. So, if you’re trying to sell one of more of your own books, you simply cannot ignore Amazon. Well, you can, of course, but why would you turn your back on roughly half the book-buying market?
At Say Yes Quickly Books, I work closely with the authors of the books I publish to create highly successful Amazon Ads campaigns. And it makes simple sense to advertise directly to readers who are shopping for their next book. Unlike Google or Facebook ads, Amazon ads are seen only by potential buyers who are looking specifically for books in the subject areas you define with keywords. You pay only when a someone clicks on your ad, so you don’t spend a penny until your book is front-and-center on that potential buyer’s screen.
Amazon’s ads are simple to create and give you enormous flexibility about the amount you pay per click and your daily or monthly budget for a single book—or a dozen. You control your ads. And you reach the readers most likely to buy your books.
Amazon provides advanced analytics and valuable insights into your ads’ performance. You can track click-through rates, conversion rates, and return on investment rates as you decide how best to spend your advertising budget based on those strategies that produce the most sales over time.
As with all analytic tools, fine-tuning your ads demands some hours spent learning and implementing your plans, but many thousands of authors have become convinced by booming sales that marketing directly to people who want to buy a book is far-and-away the best way to make a sale—or hundreds of them.
At Say Yes Quickly Books, I offer my authors expert assistance in the creation and fine-tuning of Amazon ads for no additional fee. And I’m happy to work with authors whose books are published by other imprints as well.
It just makes sense: your advertising dollars must be carefully spent or you’re wasting your money. But if you advertise only to people who are already shopping for a fantasy novel, a self-empowerment guide, a family memoir, compelling literary fiction, or any other genre, your chances of making a sale skyrocket.
You wrote your book or books so they would be read, and in hopes of generating real income. Let Amazon Ads and Say Yes Quickly Books become your trusted partners in those two achievements.
